Phase<\/th>	Status<\/th>	The goal of this Phase<\/th><\/tr><\/thead>
Before<\/td>	Prospect<\/td>	Get them to know you and indicate interest.<\/td><\/tr>
During<\/td>	Lead<\/td>	Get them to like you and buy from you for the first time.<\/td><\/tr>
After<\/td>	Customer<\/td>	Get them to trust you, buy from you regularly and refer new business to you.<\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t \n\t\t\t\t \n\t\t\t\t\t\t\t\t\t Act 1: The “Before” Phase<\/h2> Dealing with prospects. Prospects are people that may not even yet know you exist. In this phase, you\u2019ll identify a target market, craft a compelling message for this target market and deliver your message to them through advertising media.<\/p> \u00a0<\/p> Chapter 1: Selecting your Target Market<\/h3> If you try to target everyone, you end up targeting no one.<\/p> Even if you throw plenty of ads at the general public and hope something sticks when it does stick you would have run out of money to spend on adverts because of wasted spend. Targeting your audience gives you the greatest chance of a return on investment.<\/p> Niching-Harnessing the Power of Focus<\/h4> Why would you want to limit your market so much by niching down?<\/p> You have a limited amount of money. If you focus too broadly, your marketing message will become diluted and weak.<\/li> The other critical factor is relevance. The goal of your ad is for your prospects to say, \u201cHey that\u2019s for me.\u201d<\/li><\/ol> Being all things to all people leads to marketing failure.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t \n\t\t\t\t \n\t\t\t\t\t\t\t \n\t\t\t \n\t\t\t\tUnderstand that each category of service is a separate campaign.\t\t\t<\/p>\n\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t $\"The$ \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Strategy vs Tactics<\/h4>
Just like building a house, strategy is like the architect designing and creating what needs to be done and while tactics are the bricklayers following the plan. Most businesses just start building a foundation and hoping it all works out.<\/p>

Act 1: The “Before” Phase<\/h2>
Dealing with prospects. Prospects are people that may not even yet know you exist. In this phase, you\u2019ll identify a target market, craft a compelling message for this target market and deliver your message to them through advertising media.<\/p>
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Create An Avatar<\/h4>
Creating an avatar helps tell their story so that you can visualize life from their perspective.<\/p>
The more detailed you make it the more immersive it becomes.<\/p>
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Chapter 2: Crafting your Message<\/h3>
Most marketing messages are boring, you need to stand out from the crowd and create a compelling message that grabs the attention of your target audience. Once you have that, your goal is to get them to respond.<\/p>

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Elements Of Great Copy<\/h4>
A change of a word or phrase can dramatically change the effectiveness of an ad.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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How To Have An Unlimited Marketing Budget<\/h4>
Essentially once you have found a marketing channel that gives you a positive ROI on your marketing, crank the budget up.<\/p>
Have an unlimited marketing budget for marketing that works.<\/strong> It’s making you money.<\/p>

ACT 2: The \u201cDuring\u201d Phase<\/h2>
The during phase your dealing with leads. People who have indicated an interest in your marketing message. You need to nurture them and make them buy from you for the first time.<\/p>
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Chapter 4: Capturing Leads<\/h3>
Capturing leads in a database for future follow up is critical. Only a small percentage of captured leads may be ready to purchase immediately.<\/p>

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Marketing Like a Farmer<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Chapter 6: Sales Conversion<\/h3>
Creating enough trust to motivate interested leads to becoming paying customers.<\/p>

\u00a0<\/h4>Manufacturing Trust<\/h4>
Because of technological advancements, even the little guys can look like big companies.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Manufacturing Trust<\/h4>
Because of technological advancements, even the little guys can look like big companies.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pricing Strategy<\/h4>
Your prices influence how your consumers think about you.<\/p>

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The Ultra High Ticket Item<\/h4>
A small number of people will want to buy the best variant of your product.<\/p>
The best is often associated with price as an indicator.<\/p>
A knock-on effect generally is that this high ticket item will make your standard prices seem reasonable in hindsight.<\/p>

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Chapter 7: Delivering A World-Class Experience<\/h3>
By delivering world-class experiences, you turn customers into raving fans who want to continually buy from you.<\/p>

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Five Ways to Sell More to Existing Clients<\/h4>

Numbers Tell Us The Whole Story<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Introduction<\/h3>

The 80\/20 Rule<\/h4>
The Pareto principle predicts that 80% of effects come from 20% of causes. In this context, it is success=more money while doing less work.<\/p>

The 64\/4 Rule<\/h4>
Essentially this is applying the 80\/20 rule to itself which gives you 64\/4.<\/p>
So 64% of effects come from 4% of causes. The majority of success comes from 4% of your actions or put in another way, 96% of the stuff you do is a waste of time comparatively.<\/p>

Introduction<\/h3>

The 80\/20 Rule<\/h4>The Pareto principle predicts that 80% of effects come from 20% of causes. In this context, it is success=more money while doing less work.<\/p>

The 64\/4 Rule<\/h4>Essentially this is applying the 80\/20 rule to itself which gives you 64\/4.<\/p>So 64% of effects come from 4% of causes. The majority of success comes from 4% of your actions or put in another way, 96% of the stuff you do is a waste of time comparatively.<\/p>

Strategy vs Tactics<\/h4>Just like building a house, strategy is like the architect designing and creating what needs to be done and while tactics are the bricklayers following the plan. Most businesses just start building a foundation and hoping it all works out.<\/p>

Act 1: The “Before” Phase<\/h2>Dealing with prospects. Prospects are people that may not even yet know you exist. In this phase, you\u2019ll identify a target market, craft a compelling message for this target market and deliver your message to them through advertising media.<\/p>\u00a0<\/p>

Create An Avatar<\/h4>Creating an avatar helps tell their story so that you can visualize life from their perspective.<\/p>The more detailed you make it the more immersive it becomes.<\/p>\u00a0<\/p>

Chapter 2: Crafting your Message<\/h3>Most marketing messages are boring, you need to stand out from the crowd and create a compelling message that grabs the attention of your target audience. Once you have that, your goal is to get them to respond.<\/p>

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How To Have An Unlimited Marketing Budget<\/h4>Essentially once you have found a marketing channel that gives you a positive ROI on your marketing, crank the budget up.<\/p>Have an unlimited marketing budget for marketing that works.<\/strong> It’s making you money.<\/p>

ACT 2: The \u201cDuring\u201d Phase<\/h2>The during phase your dealing with leads. People who have indicated an interest in your marketing message. You need to nurture them and make them buy from you for the first time.<\/p>\u00a0<\/p>

Chapter 4: Capturing Leads<\/h3>Capturing leads in a database for future follow up is critical. Only a small percentage of captured leads may be ready to purchase immediately.<\/p>

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Chapter 6: Sales Conversion<\/h3>Creating enough trust to motivate interested leads to becoming paying customers.<\/p>

Pricing Strategy<\/h4>Your prices influence how your consumers think about you.<\/p>

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The Ultra High Ticket Item<\/h4>A small number of people will want to buy the best variant of your product.<\/p>The best is often associated with price as an indicator.<\/p>A knock-on effect generally is that this high ticket item will make your standard prices seem reasonable in hindsight.<\/p>

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Chapter 7: Delivering A World-Class Experience<\/h3>By delivering world-class experiences, you turn customers into raving fans who want to continually buy from you.<\/p>

\u00a0<\/h4>

\u00a0<\/h4>

\u00a0<\/h4>

Five Ways to Sell More to Existing Clients<\/h4>

The 80\/20 Rule<\/h4>
The Pareto principle predicts that 80% of effects come from 20% of causes. In this context, it is success=more money while doing less work.<\/p>

The 64\/4 Rule<\/h4>
Essentially this is applying the 80\/20 rule to itself which gives you 64\/4.<\/p>
So 64% of effects come from 4% of causes. The majority of success comes from 4% of your actions or put in another way, 96% of the stuff you do is a waste of time comparatively.<\/p>

Strategy vs Tactics<\/h4>
Just like building a house, strategy is like the architect designing and creating what needs to be done and while tactics are the bricklayers following the plan. Most businesses just start building a foundation and hoping it all works out.<\/p>

Act 1: The “Before” Phase<\/h2>
Dealing with prospects. Prospects are people that may not even yet know you exist. In this phase, you\u2019ll identify a target market, craft a compelling message for this target market and deliver your message to them through advertising media.<\/p>
\u00a0<\/p>

Create An Avatar<\/h4>
Creating an avatar helps tell their story so that you can visualize life from their perspective.<\/p>
The more detailed you make it the more immersive it becomes.<\/p>
\u00a0<\/p>

Chapter 2: Crafting your Message<\/h3>
Most marketing messages are boring, you need to stand out from the crowd and create a compelling message that grabs the attention of your target audience. Once you have that, your goal is to get them to respond.<\/p>

How To Have An Unlimited Marketing Budget<\/h4>
Essentially once you have found a marketing channel that gives you a positive ROI on your marketing, crank the budget up.<\/p>
Have an unlimited marketing budget for marketing that works.<\/strong> It’s making you money.<\/p>

ACT 2: The \u201cDuring\u201d Phase<\/h2>
The during phase your dealing with leads. People who have indicated an interest in your marketing message. You need to nurture them and make them buy from you for the first time.<\/p>
\u00a0<\/p>

Chapter 4: Capturing Leads<\/h3>
Capturing leads in a database for future follow up is critical. Only a small percentage of captured leads may be ready to purchase immediately.<\/p>

Chapter 6: Sales Conversion<\/h3>
Creating enough trust to motivate interested leads to becoming paying customers.<\/p>

Pricing Strategy<\/h4>
Your prices influence how your consumers think about you.<\/p>

The Ultra High Ticket Item<\/h4>
A small number of people will want to buy the best variant of your product.<\/p>
The best is often associated with price as an indicator.<\/p>
A knock-on effect generally is that this high ticket item will make your standard prices seem reasonable in hindsight.<\/p>

Chapter 7: Delivering A World-Class Experience<\/h3>
By delivering world-class experiences, you turn customers into raving fans who want to continually buy from you.<\/p>